Pokemonmerchandise, especially involving Pikachu, hasbeen around globally since the 1990s, and its no surprise that it remains a top category of items for sale in Japan. While the flow of Pikachu-themed goods is seemingly endless, somehow there always seems to be new things coming out. And that is exactly the case with the newest line of Pikachu plushies that has released in Japan, with the widest variety of Pikachu available yet.
Both local people and tourists of all ages buy goods with Pikachu on them, including plush toys. That means that thePokemonCompany has to work extra hard to make unique new goods, so that Pikachu’s fans will keep buying new things. Now, a new line of merchandise called Nuigurumi (plush toy) My Pikachu has just released, and it is doing just that.
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This new line of Pikachu plushies has launchedPokemonstores across Japan - and they come in ahuge number of variations. Each of these soft Pikachu toys can have a different set of ears, eyes, and arms, and a different mouth, tail, and even physical size. The tail comes in both male and female shapes, and the size has 3 different choices. As for the other features, an official number of variations has not been announced. But With all of these features able to combine in different combinations, the possibilities for the design of these soft toys is seemingly endless.
The personalization options don’t just end at choosing the Pikachu who captures your heart in the store, though. You can also get a personalized, custom nametag added to your plushie. The tag has your name and where you and your new Pikachu met one another, and you can also choose its nature and one quirk. This is meant tomimic thePokemoninformation pagein the game, where you can also see where aPokemonwas caught and the details if its character. Just keep in mind that this will all be written in Japanese.
One of these special Pikachu toys will cost you only 1,650 yen (around $12.50 USD), which is the average price for a plush toy at the Pokemon stores in Japan. If you want to add on the custom nametag as well, it will cost an additional 500 yen (less than $4 USD), which is an excellent deal for something so special. This makes the Nuigurumi My Pikachu line afantastic souvenir to remember your tripto Japan, or a great gift for someone who lovesPokemon.
The Nuigurumi My Pikachu line is part of the Pikatto Pikapika Pikachu Campaign, which is running atPokemonstores from April 22nd to June 30th. The Nuigurumi My Pikachu plushies will be regularly restocked throughout this time period, so you don’t have to worry too much about themselling outbefore you can get yours. However, they will only be available to purchase in store and not online, so you will have to head to Japan if you want to “catch” one of your very own.
You can buy your own Nuigurumi My Pikachu fromPokrmonstores in Japan until July 16, 2025.
