Summary
TikTokstar Fedha “PinkyDoll” Sinon discovered an extremely lucrative niche in hosting bizarre livestreams wherein she pretends to be a video game NPC reacting to digital gifts sent to her by viewers, earning up to $3,000 per broadcast. This unconventional social media trend emerged shortly afterTikTok banned WWE star Roman Reigns.
The ByteDance-developed social media app spawned many globally popular memes since launching in 2016. Many of those fads were inspired by video game culture, with some of them—likethe TikTok Koopa trend—being more unusual than others. That category also includes NPC livestreams during which content creators broadcast their canned reactions to viewer-bought gifts, essentially pretending to be real-life non-playable characters, hence the name. TikTok splits the revenue from such digital goodies with content creators who receive them.
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Sinon recently rose to prominence as one of the most successful NPC streamers to date, with her PinkyDoll TikTok account amassing over 612,000 followers as of July 2023. In an interview with The New York Times, the Canadian influencer revealed she makes between $2,000 and $3,000 per a single NPC livestream on TikTok. Combined with her other social media accounts on platforms like OnlyFans and Instagram, Sinon’s unusual streams currently net her approximately $7,000 per day. The content creator revealed that she used someGrand Theft Autocharacters as inspiration for her ongoing work, while admitting that she’s still struggling to define whatvideo game NPCsactually are.
And while some describe NPC streams as fetish content, not all Internet personalities who jumped on this bandwagon agree with that label. In a statement provided to the NYT, Cherry Crush insisted that her broadcasts are in no way meant to be “suggestive” but merely “funny.”
Ultimately, the trend seems to be fairly harmless, at least relative to some other fads that have arisen from TikTok in recent times. For example, it was only a few months ago that aTikTok bucket prank sent a woman to a hospital. Compared to such antics, NPC streams appear to be much more innocuous, even if their contents are no less bizarre to witness.
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